That's going to land well with Origin users who have been accustomed to a slow experience. The new name EA decided to go with? EA Desktop.Īccording to EA senior vice president Michael Blank, "The EA Desktop app is being designed to deliver a frictionless and socially connected experience that is faster for players to get into their games." So it's not just a new name, it's a whole new app that's meant to get you gaming more quickly. We've already seen the subscription service EA Access rebranded as EA Play and EA Play Pro, but now it's time for Origin to disappear. Origin is being retired as a brand and replaced with a new app under a new (not very exciting) name.Īs GamesBeat reports (Opens in a new window), EA is undertaking a rebranding exercise at the moment, which sees the focus put squarely on its own name. How to Set Up Two-Factor AuthenticationĮA has been running its own digital games service under the name Origin since 2011, but not for much longer.How to Record the Screen on Your Windows PC or Mac.How to Convert YouTube Videos to MP3 Files.How to Save Money on Your Cell Phone Bill.How to Free Up Space on Your iPhone or iPad.How to Block Robotexts and Spam Messages.
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